MAM
Discovery signs ‘Incredible India’ campaign with Indian Tourism Ministry
NEW DELHI: The Ministry of Tourism, Government of India has tied up with Discovery Channel, to air the prestigious international TV campaign called Incredible India.
The campaign which is slated to be Discovery India’s first international advertising campaign in 2003, will highlight India as an incredible tourist destination all over the world.
According to a press release, the channel will feature the two month long campaign worth over a million dollars from 15 January 2003. It will run on all the 16 feeds of Discovery in Asia, Africa,Europe and exclusively on Discovery’s Travel Channel in the United States, it adds.
Discovery was the ‘preferred channel’ because of the’ Time Band programming’ strategy that it implemented in 2002. The channel divided the hours of the day into time brands, which gave audience the choice of viewing programmes at times convenient to them. So if programmes for women are part ofWomen’s Hour (12 to 1 PM), programmes for adults are aired between 10 PM to 12pm during Late Night Discovery. Other time brands are Sunrise Hour, Healthy Living, Discovery Kids, Amazing Animals andFamily Time.
Banking on the award winning, new programmes which premiere on the channel, the tourism ministry is hopeful that it would strengthen their position and provide enhanced value to both viewers and advertisers.
” The high quality viewership and tremendous reach of the channel will help actively promote India as a preferred tourist destination to an international audience,” Ministry of Tourism, Government of India, Joint Secretary, Amitabh Kant is quoted as saying in the release.
The channel will premiere The Blue Planet, an award winning series on the history of the mysterious marine world this month and Bismarck – James Cameron’s three-week expedition, unraveling the mystery around the destruction of Bismarck, Germany’s fabled battleship in World war II in February 2003.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
