Ad Campaigns
Discover the secret to beautiful hair: Parachute Advansed Gold TVC
Mumbai: Marico Ltd’s Parachute Advansed Gold, a premium & contemporary hair-nourishment & beauty brand is thrilled to announce the launch of its new TVC campaign -#InnBaalonMeinJaanHain. This captivating film celebrates the vitality of hair brought about by Parachute Advansed Gold. Made with Coconut, Parachute Advansed Gold penetrates up to ten layers deep and provides deep nourishment, delivering vibrant, lively, and beautiful hair – hair that’s full of life.
With the tagline, “Inn Baalon Mein Jaan Hain,” the TVC campaign takes viewers on a visual journey that is both compelling and poetic. It poses a series of thought-provoking questions like, “Kahan Se Aayi? Sundar Mein Sundarta… Leheratey Mein Leher… Ghaney Mein Ghana-pan…?”, intended to make the viewer think about the deepest essence of beautiful hair, highlighting the importance of oiling hair to truly bring its beauty to life.
Speaking about the TVC, Marico Ltd chief marketing officer Somasree Bose Awasthi, said, ” Parachute Advansed Gold is a brand that is widely trusted by its consumers. Reiterating our commitment to delivering the best product that delivers hair nourishment, this TVC emphasizes that truly beautiful hair has a life force of its own, and the unique ability of Parachute Advansed Gold to penetrate up to 10 layers deep to nourish your hair from within has been brought out. Through this simple, delightful and altogether beautiful narrative. We aim to build a stronger connect with our audience, encouraging them to embrace what is best for their hair’’.
Keeping in mind, the cultural nuances unique to the North and South of India, the TVC has been released with a cultural context unique to the North in Hindi and Marathi, and another one unique to the South in Telugu, Tamil, Kannada, and Malayalam.
Parachute Advansed Gold is now available at all leading retail outlets across metro cities. Experience the deep nourishment of Parachute Advansed Gold to let your hair reveal its true vitality and beauty.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
