Ad Campaigns
H&C Triple Blend launches its newest campaign: ‘Repair Hair Damage the Smart Way!’
Mumbai: Hair & Care, Marico’s youthful and contemporary hair nourishment brand, has unveiled a new digital campaign addressing the challenges of DIY hair hacks. The campaign humorously introduces a smarter solution to tackle damaged hair: Hair & Care Triple Blend.
The latest digital video commercial (DVC) cleverly illustrates the often chaotic results of DIY hair remedies. While natural remedies may seem appealing, they don’t always go as planned—especially when it comes to repairing damaged hair. With a touch of humor and relatability, the video portrays the DIY hair care failure, emphasising the message: “Hair & Care as an easy solution to repair hair damage”
DIY solutions, although promising, tend to be messy and time-consuming. In contrast, Hair & Care Triple Blend offers a simpler alternative to repair damaged hair in a hassle-free way.
Speaking on the launch of the new campaign, Marico Ltd CMO Somasree Bose Awasthi said, “Our latest campaign aims to resonate with individuals dealing with hair damage who are frustrated with complicated or messy solutions. In today’s world, exposure to pollution and sun damage is inevitable, but the solutions don’t have to be complicated. While DIY hacks may seem like quick fixes, they often end up being more time-consuming. Hair & Care Triple Blend cuts through the clutter with its unique formula three unique ingredients: Aloe vera, Olive oil, Green Tea, delivering up to 100% damage repair in a simple, effective way. It’s the ultimate solution for nourished, healthy hair—minus the mess.”
The digital-first campaign creates engaging content that highlights the limitations of DIY methods while showcasing how effortlessly Hair & Care Triple Blend repairs hair damage. With its triple-blend formula, the product nourishes, repairs, and revitalizes, leaving hair healthier, shinier, and easier to manage.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
