MAM
DigitalF5 acquires Google specialist AdClear, aims for Delhi dominance
MUMBAI: DigitalF5, the leading digital innovator with vast expertise in the domains of Design & Content, Marketing and Technology, recently acquired AdClear, a Google Partner Company specializing in the domain of performance digital marketing. Incepted in February 2017, AdClear, despite being a new entrant, has equipped itself with an emphatic understanding of the performance marketing domain and has established a strong foothold in the market of New Delhi.
AdClear founder member Ajay Anand’s 14+ years of industry experience and the organization’s domain specific expertise will definitely help to widen the reach of DigitalF5 in New Delhi, where it aims to augment its market share.
Ajay Anand, a Google certified professional, GNIIT and an M.B.A from Sikkim Manipal University, has utilized his core technical as well as marketing knowledge impeccably over a vast and illustrious professional career spanning more than 14 years. He has served as Director of Digital Marketing at DAMAC Properties, UAE where he was responsible for the entire digital functioning such as sales channel, lead generation from paid and organic online media, e-commerce, analytics and social content marketing.
Prior to that, he served as General Manager- Digital Marketing at Times Internet, the largest online group in India, which deals in a plethora of digital services ranging from online news, e-commerce, music, video, daily deals and location-based services. This role was a huge learning curve for him as he was responsible for the entire SEO, SEM, Mobile App Marketing, App Store Optimization, Web Analytics, Mobile Analytics, Social Media Marketing, Online Media Buying, Affiliate Marketing etc. for various verticals of Times Internet.
Commenting on being a part of DigitalF5, Ajay said, “Digital F5 is an established brand with a proven track record & an impressive digital footprint. Furthermore, it brings acceleration to AdClear which is an early stage startup. I am very excited to be a part of Digital F5 and look forward to leading its growth in Delhi.”
Post the acquisition, Ajay will be designated as a Founder and Business Head-Delhi and will be one of the partners, the others being Barin Mukherjee and Ravi Dubey, the founders of DigitalF5.
Ravi Dubey said, “We believe mutual cooperation and understanding brings out the best results when two solid entities merge and that is exactly what we are looking forward to by joining forces with AdClear. With the clear goal of the next 1 year being allocated to widen the reach of DigitalF5 in New Delhi, together we will build a talented and efficient team and acquire new business while enhancing our skill and resource strength.”
Some of AdClear’s key clients will also be a part of the acquisition. These include Indian Express, LivPure.in, MyDreamHoliday.in, Cybex.in and Translabinnovations.com. With the coming together of DigitalF5 and AdClear and the accretion of their respective strengths and deep insights, the digital marketing arena can surely expect a major powerhouse in the making.
Brands
Alpino crosses Rs 100 crore revenue, clocks rapid growth in health foods
Shilpa Shetty-backed brand scales 5X in two years on wellness demand
MUMBAI: Alpino has crossed the Rs 100 crore annual revenue mark, underscoring its rapid rise in India’s fast-expanding nutrition and wellness market.
The Surat-based brand has recorded 2.5X year-on-year growth and a fivefold jump over the past two years, scaling from Rs 20 crore in FY24 to Rs 100 crore in FY26. The performance reflects a broader shift in consumer preferences towards healthier, high-protein and clean-label food options.
Founded with a focus on making nutritious food accessible, Alpino has built its presence across digital-first channels, including e-commerce and quick commerce, alongside a growing footprint in modern retail. The company credits its growth to a mix of product innovation, affordability and a steady expansion of its portfolio.
The brand has also benefited from the backing of Shilpa Shetty, whose association has strengthened its positioning in the health and wellness space. Her emphasis on balanced living aligns closely with Alpino’s promise of wholesome, everyday nutrition.
A spokesperson for Alpino said the milestone reflects growing consumer trust. “Crossing Rs 100 crore in revenue is not just a number for us, it reflects the trust consumers have placed in our products,” the spokesperson noted, adding that the company remains focused on innovation and expanding reach.
Looking ahead, Alpino plans to deepen its distribution network, introduce new product lines and continue investing in supply chain and consumer engagement. The company has set an ambitious target of reaching Rs 500 crore in revenue over the next two years.
As awareness around health and fitness continues to grow in India, Alpino’s sharp trajectory suggests that the appetite for better-for-you foods is only getting stronger.
