MAM
Digital wins Olectra Greentech’s digital business mandate
India’s electric mobility race is no longer just being fought on roads and charging stations, it is increasingly unfolding on screens, feeds and digital dashboards too.
MUMBAI: Leo Digital, the digital and technology-led marketing arm of NxG World, has secured the digital mandate for electric mobility company Olectra Greentech Limited, marking another move in the growing convergence between clean transportation and digital-first brand building. The partnership will see Leo Digital handle Olectra’s digital strategy, communication and platform presence as the electric bus maker sharpens its positioning in India’s rapidly evolving clean mobility landscape.
For Leo Digital, the mandate expands its footprint deeper into the sustainability and electrification ecosystem, an area where agencies are increasingly finding business opportunities as energy, infrastructure and EV brands compete for attention in a crowded transition economy.
Olectra, led by Managing Director Mahesh Babu, has emerged as one of India’s prominent electric mobility players, particularly in the electric bus segment and large-scale public transportation solutions. As cities push for cleaner transit systems and governments accelerate electrification goals, brands in the sector are also beginning to invest more heavily in digital storytelling and stakeholder engagement.
The new partnership will involve close collaboration with Olectra head of brand for marketing, digital and communications Anand Kumar with a focus on strengthening market-facing communication, community engagement and overall brand visibility.
NxG World group head Suhas Shankarappa said the partnership aligns with Leo Digital’s broader strategy of working with brands focused on “purpose and long-term impact”. He added that the agency sees technology, data and storytelling as key tools in shaping the next phase of sustainable growth.
Beyond a standard agency-client arrangement, the collaboration reflects a wider shift underway in India’s EV industry. As electric mobility companies move from niche innovation to mass-market adoption, the battle is increasingly about perception as much as product who can explain the future most convincingly, and who can make sustainability feel less technical and more tangible.
For Olectra, the road ahead is not just about moving people through cleaner transportation systems. It is also about driving a narrative where electric mobility feels aspirational, scalable and unmistakably mainstream.
