Brands
Digital Refresh Network wins the social creative media mandate for Sunstone
Mumbai: The creative and digital marketing solutions company, Digital Refresh Networks, wins the digital mandate for Sunstone. The account was won following a multi-agency pitch and will be looked after by the agency’s Mumbai team.
The mandate includes the overall planning and creative requirements across digital and also priming up the e-commerce presence of the brand. With an experience of a decade in the digital marketing industry, Digital Refresh Networks has worked with some of the leading brands and businesses across FMCG, consumer goods, automobile, E-commerce, Lifestyle, Health, and other sectors.
Sunstone’s head of marketing Alekhya Chakravarty said, “Our association with the team at Digital Refresh Networks is sure to help us organise and scale our digital content ecosystem. In today’s world, having a holistic digital presence is highly crucial to not only boost the brand’s footprint across digital but also to drive business growth for each category. We look forward to DRN’s ability to think the content in every possible form across channels that delivers brand building as well as business growth.”
Digital Refresh Network Co-Founder & CEO Barin Mukherjee said, “It is an honour to be associated with a brand like Sunstone. With our expertise in understanding content across channels/ formats and regions, would be of great value to deliver on building Sunstone as a strong engage in brand enhance the visibility of the institution.”
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
