Digital
Digital marketing maven climbs the WPP ladder
MUMBAI: WPP Media, has promoted Meghana HS to group head – digital, capping a meteoric rise through the advertising conglomerate’s ranks. The 27-year-old digital marketing specialist, who joined as manager – digital planning and strategy in January 2023, has spent the past two years and nine months crafting 360-degree media strategies for blue-chip clients across fast-moving consumer goods, wellness and personal care.
Meghana built her reputation orchestrating full-funnel campaigns that blend traditional digital channels with trendy influencer marketing and over-the-top streaming platforms. Her knack for translating business goals into measurable returns on investment—whilst juggling budgets across upper, middle and lower marketing funnels—caught the eye of WPP’s brass.
Before joining the Omnicom rival, she honed her skills at GroupM’s Motivator unit, where she progressed from ad operations executive to business executive between January 2020 and December 2022. Her journey began with a six-month traineeship at Digital Academy 360 in Bengaluru, where she mastered search engine optimisation, Google AdWords and social media marketing.
The appointment reflects WPP’s push to beef up its digital capabilities as advertisers pivot spending toward performance marketing and programmatic buying. Meghana’s expertise spans Meta and Google advertising, Amazon marketing and YouTube campaigns—skills increasingly vital as brands chase measurable outcomes over brand-building vanity metrics.
Her promotion comes as India’s digital advertising market surges, with programmatic buying and influencer marketing driving growth. WPP Media’s bet on homegrown talent like Meghana signals confidence in the subcontinent’s advertising ecosystem, where local expertise trumps imported knowledge.
Digital
BSE revamps website with real-time data, mobile-first design, smart search
New platform brings cleaner layout, live market trackers and easier navigation
MUMBAI: BSE has rolled out a major redesign of its official website, aiming to make market data faster to access and easier to navigate for both seasoned traders and new-age retail investors.
The updated platform introduces a cleaner, more modern interface, replacing the earlier dense and text-heavy layout with a streamlined design. Navigation has been simplified with clearly segmented menus across markets, corporates, public issues, members, investment advisers and research analysts, helping users find information without the usual maze of links.
At the top, a refreshed header now offers quick access to notices, media releases, trading holidays and career updates. A centralised search bar allows users to instantly locate securities using names, codes, IDs or ISINs, cutting down the time spent digging through pages. For those still attached to the old layout, a dedicated toggle lets users switch back during the transition period.
A key highlight of the revamp is the sharper focus on real-time market data. A live ticker band now runs across the site, offering updates on indices including the SENSEX and BANKEX, alongside pre-open market signals. The homepage also features interactive charts, giving users a quick visual read of market trends without needing to navigate deeper.
Market activity sections such as top gainers, losers, turnover stocks and block deals have been reorganised into tabbed formats, making them more intuitive and easier to scan. Meanwhile, specialised areas like index derivatives and corporate data have been upgraded with better visualisation tools, offering clearer insights into contracts, turnover, open interest and company fundamentals.
The overhaul also reflects a strong mobile-first approach. With a growing number of investors tracking markets on their phones, the new site is fully responsive, ensuring charts and data tables remain readable and interactive across devices.
With this redesign, BSE appears to be aligning its digital presence with the needs of a more tech-savvy investor base, where speed, clarity and usability are just as critical as the data itself.
