MAM
Digital Diwali: Online platforms spread festive cheer
NEW DELHI: 2020 has been a difficult and challenging year on many fronts on account of the Covid2019 pandemic. Alongside, it has taught us to value life and treasure every moment spent with our near and dear ones – and Diwali is the perfect time to do so. With the festival of lights and joy upon us, digital platforms across categories have come up with fun and innovative ways to celebrate the occasion with everyone.
Here's a look at some of the campaigns by digital platforms that advocate following precautions and overcoming adversities through togetherness this Diwali:-
Mitron
Mitron is spreading festive cheer with the launch of its Diwali campaign #mitronkidiwali. Users are invited to share their Diwali celebrations on the short video sharing app, by participating in an exciting contest.
Adding to the festivities, Mitron has also launched catchy in-app music. Titled ‘Happy Diwali Mitron’, the toe-tapping song urges users to enjoy the festivities with family and friends.
For the contest, users are invited to upload Diwali celebration videos with festive elements like rangoli, firecrackers, playing cards, Diwali cleaning, sweets, and festive attire. There are six categories for participants to choose from, which will then serve as the theme of the video. These include Miss Phuljadi #diwalidiva (best dressed female), Mr Bomb #diwalihunk (best dressed male), Super Lit Diwali #litdiwali (best Diwali decoration), Jashn-e-Diwali (best Diwali celebration with family/friends) and Mitron ki Diwali (best Diwali video on the app). Content creators can participate in all the categories and create as many videos as they like. Six lucky winners will get to win some amazing prizes.
Eros Now
Eros Now, through its #UnlockDilwaliDiwali campaign, is encouraging users to celebrate the festivities with loved ones. While it is important to be mindful of the current circumstances which restrict certain activities, what matters in the end is quality content at affordable prices. Eros Now’s #UnlockDilwaliDiwali campaign is based on the simple premise that people can remain safe and have fun at the same time by spending this special occasion indoors together, binge watching their favourite movies with a helping of their favourite mithai on the side.
9stacks
9stacks, the poker platform, has dealt out the Yeh Diwali Poker Wali campaign, wherein players can simply stay home and connect with their close ones over the voice enabled private table feature on the platform. Through the private table option, users can reserve tables to play with their friends and family anytime during this festive season.
With the much-awaited festival of Diwali just around the corner, most families are looking forward to spending time with each other in-house as going out and celebrating would not be possible amidst the pandemic. Hence, in such a scenario, the concept of private tables will help users bond with their loved ones as well as break the monotony brought in by the lockdown over the last few months. 9stacks invites everyone to host Poker nights this festive time by gathering around with their loved ones and enjoying a riveting game that is sure to keep them hooked.
Facebook has shared a short film underscoring the power of connections, and its brand belief that people can do ‘More Together’ than alone.
The film's plot is centered around the spirit of resilience of 28-year-old Pooja and how she helps sustain as many households as possible through the hardships of the pandemic via her dairy venture. The decision to hire more personnel, even when business is slow, comes at a great personal cost. However, the way the plot unfolds showcases the limitless possibilities when people come together.
Paytm
The online wallet brand has launched a film to celebrate the festive spirit. It showcases a strong emotional bond between the family members even if they are separated by distance. It is an extension of the company’s ongoing TV campaign highlighting the seamlessness of Instant Bank to Bank Transfers through the Paytm app.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
