MAM
Digital brands make the most of Mother’s day
MUMBAI: With Mother’s Day round the corner, brands have pulled out campaigns targeting moms and their interests. Brands observe special days like these with special offers, advertisements and messages targeting potential consumers. Mother’s day comes with a sentiment of gratitude towards women and the role that they play being in that shoe. Brands incorporate the significance of the day in many communication ways; some grab the opportunity to promote their brands as best gifting options while others go on glorify motherhood for brand promotions.
Mobile services market place, UrbanClap, this year has launched a campaign ‘Wow a Mom’. It has partnered with discovery and networking app for moms BabyChakra to launch the campaign, which ran from 21 April to 29 April, where kids could create their mom’s profile and upload it on the micro site. The reward for the maximum voted profile was a day long pampering from UrbanClap.
UrbanClap co-founder Varun Khaitan expresses, “Experiencing the gift of motherhood is one of life’s greatest joys. The unbreakable bond between a mother and child showcases exemplary love and strength between them. To celebrate and honor that essence, we have partnered with BabyChakra to launch the ‘Wow a Mom’ campaign for Supermoms.”
The eCommerce fashion retailer, Faballey has also ventured with the campaign #GraciasMOM on the occasion. The brand is offering a free customized gift card and scarf to be sent to moms on a purchase of INR 1000 or above. The page on which the customer will land up after completing the purchase will give a brief on the campaign and from there they can send a brief message for their mom’s along with her address.
The electronic retailer, Croma has put in a strategy on the occasion to target women consumers. It has launched a Women’s Online Shopping Festival #WOSF, conceptualized by VelvetCase.com. The festival has introduced deals and offers to provide a great basket value to the Indian female consumer. In the CDIT category, Croma is bringing forth a gamut of products with exclusive offers specially designed for the audience.
Infiniti Retail Limited CEO Avijit Mishra says “Being part of a platform like WOSF will help Croma reach out to a key target group, the modern Indian woman, who is a key influencer and now a decision maker for majority of household electronic purchases.”
Similarly, the diamond retailer, Platinum has taken this opportunity in promoting its offerings as the best gifts for mom. The range of chains and pendants, earrings, necklaces, bracelets and bangles is marketed as a worthy gift for worthy mothers.
On the other hand, Housejoy has initiated a campaign, where it is featuring single moms and their everyday struggle to cope with the challenges between household and work. The brand has promoted itself with moms expressing how Housejoy is relieving their everyday stresses.
Explaining the campaign Housejoy CEO Saran Chatterjee shares, “They are the true inspiration to Housejoy as they are the greatest multi-taskers. They have this great ability to balance their chores, careers and children perfectly. Housejoy looks up to these single mothers and strives to lend an arm by maintaining their house in the most convenient way.”
Brands have used various ways to market their products and make women feel relevant to them. The campaigns above have involved promoting their products using varied aspects of motherhood from being super mom to gracious moms.Most of the campaigns mentioned above have used digital platforms to push the campaigns and keeping the emotional aspect of the day intact.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
