MAM
DigiStreet Media secures digital mandate for Padmini VNA Mechatronics Ltd
Mumbai: DigiStreet Media announces the acquisition of the digital mandate for Padmini VNA Mechatronics Ltd. along with PV Clean Mobility Technologies’ (a part of Padmini VNA Mechatronics), distinguished leaders in the automotive industry. This strategic collaboration marks a significant step forward for both companies in enhancing their digital presence and reaching a broader audience.
As a renowned name in the field, Padmini VNA Mechatronics Ltd has consistently demonstrated innovation and excellence in the industry. With a commitment to delivering high-quality products, the brand has earned the trust of customers globally. The partnership with DigiStreet Media is poised to elevate the brand’s digital outreach through out-of-the-box communications, aligning with the company’s vision for continued growth and market leadership.
Commenting on the collaboration, DigiStreet Media chief operating officer Kavish Arora expressed his enthusiasm for working with Padmini VNA Mechatronics Ltd. He stated, “We are thrilled to partner with Padmini VNA Mechatronics Ltd, a brand synonymous with innovation and precision in the automotive industry. Our team at DigiStreet Media is geared up to leverage our digital expertise to amplify Padmini VNA’s online presence, engage its audience, and drive digital success. This collaboration reflects our commitment to delivering impactful digital strategies that resonate with the goals of our esteemed clients.”
Padmini VNA Mechatronics Ltd manager corporate communications Sachin Chaudhary also shared his thoughts on this strategic partnership. “In today’s fast-paced digital landscape, having a robust online presence is important for connecting with our audience and staying ahead in the competitive automotive market. We are delighted to join forces with DigiStreet Media for creativity and innovative digital solutions. We look forward to a fruitful partnership with them.”
“We’re thrilled to have been selected as the digital marketing partner for Padmini VNA,” expressed DigiStreet CEO and strategist Darpan Sharma. “This partnership offers an incredible chance to utilize our digital marketing knowledge, aiming to propel Padmini VNA towards unprecedented success in the online realm.”
As DigiStreet Media takes the reins of Padmini VNA Mechatronics Ltd along with PV Clean Mobility Technologies’s (a part of Padmini VNA Mechatronics) digital presence, the brands look forward to reaching new heights in the digital realm while continuing to deliver cutting-edge solutions to its valued customers.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
