MAM
Digimaze wins the performance marketing mandates for Just Watches & CottonWorld
Mumbai: Digimaze has bagged the performance marketing mandates for Just Watches and CottonWorld on Thursday, according to a company statement.
Just Watches is the largest and most trusted authorized retailer brand for watches in India. It is an established home for 40 world-class brands, and their portfolio continues to grow continuously as they keep adding more brands each year. Cottonworld is an Indian clothing brand that specializes in producing modern classic garments for men and women using top quality and natural fabrics like cotton & linen.
According to the Just Watches mandate, Digimaze will design and supervise campaigns while enhancing audience engagement on the website through performance marketing strategies. These strategies will increase the ability of Just Watches to offer prestigious and luxurious watches, not just on their website, but also on other well-known marketing platforms.
Cottonworld, a brand committed to producing comfortable garments, using natural fabrics has completed 35 glorious years. Digimaze will concentrate on constructing performance marketing strategies that will support and create the brand’s digital presence by making its clientele.
Digimaze CEO & co-founder Vatsal Rajgor said, “It is a pleasure for Digimaze to win mandates for brands like Just Watches and Cottonworld. With this, we plan to continue to make Just Watches synonymous with prestige and luxury as a watch wear brand in India. This is achievable by focusing on result-driven marketing strategies which will assist the brand to reach and interact with high-quality audiences. With Cottonworld, we aim to establish a community-based clientele that will encourage wearing naturally made apparel.”
Just Watches co-founder & CEO Aditi Motla said, “Digimaze has opened up a previously undiscovered path of scaling and growth for us by using their robust performance marketing strategies. Their on-point and thorough understanding of our market and offering expertise cater to our needs. We look forward to a mutually-rewarding partnership that will enable us to reach new markets.”
Cottonworld director Lavin Lekhraj said, “We are glad to partner with Digimaze for performance marketing. They are mandated to help us grow on our e-commerce website with their astute thinking and a broad yet sharp understanding of the clothing market and strategies.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
