Diageo joins hands with ICC for World Cup

MUMBAI: Drinks firm Diageo has joined hands with the International Cricket Council (ICC).

It has agreed a multi-brand, multi-region sponsorship for its Johnnie Walker and Red Stripe brands to sponsor the 2007 ICC Cricket World Cup.

Johnnie Walker will be the regional sponsor and official whisky for the Asia and Caribbean regions, while Red Stripe will be the regional sponsor and official beer in Jamaica, Antigua and Barbuda. Guinness, meanwhile, has been given official pouring rights at all matches.

The World Cup will be held across eight islands in the West Indies from 11 March to 18 April. It will be contested between 16 teams and will air in India on Max and DD.