MAM
Dhruhi Sethi takes charge of digital marketing at The Hindu
MUMBAI: The Hindu has tapped Dhruhi Sethi to lead its digital marketing efforts, appointing her head of digital marketing as the storied newsroom sharpens its focus on growth in a crowded digital news space.
Sethi joins the publication in January 2026, bringing with her nearly a decade of experience across brand building, performance marketing and leadership roles at some of India’s most prominent digital agencies. Her move signals The Hindu’s intent to blend editorial legacy with sharper, data-led audience strategies.
Before this role, Sethi spent close to four years at Social Beat, where she rose to associate vice president and headed the Bengaluru office. Alongside managing marquee accounts, she led pan-India strategy initiatives, worked on AI-driven programmes and played a key role in business acquisition. One standout highlight included launching Niyo Global in India and delivering an 850 percent jump in conversions within a single quarter.
Earlier stints saw her shaping brand and social media strategy at NP Digital, where she built the social vertical from the ground up and scaled teams and brands alike. Her career also includes award-winning campaigns for names such as Murugappa Group, Dr Reddy’s, Hyundai and Casagrand, along with hands-on experience across performance marketing, content and community building.
From graphic design beginnings at MullenLowe Lintas Group to leadership roles focused equally on culture and growth, Sethi’s career arc mirrors the evolving shape of digital marketing itself.
At The Hindu, she will be tasked with strengthening the publication’s digital presence and connecting journalism with new-age audiences, all while keeping the brand’s credibility firmly intact. For a newsroom with a century-old voice, Sethi’s arrival brings a distinctly modern rhythm.
Brands
NDTV FY26 loss widens to Rs 323 crore, revenue rises
Q4 loss at Rs 98 crore; FY revenue climbs to Rs 540 crore
MUMBAI: NDTV’s numbers tell a tale where the top line is tuning up but the bottom line is still off-key. New Delhi Television Ltd reported a wider consolidated net loss of Rs 323 crore for FY2025–26, compared to a loss of Rs 218 crore in the previous year, even as revenue showed a steady uptick. Total income for the year rose to Rs 540 crore, up from Rs 472 crore in FY25, driven by higher revenue from operations at Rs 528 crore versus Rs 465 crore a year earlier. However, rising costs across production, marketing and employee expenses weighed heavily on profitability.
For the March quarter, the company posted a net loss of Rs 98.6 crore, compared to Rs 61.9 crore in the same period last year. Quarterly revenue stood at Rs 150.5 crore, up from Rs 128.2 crore year-on-year.
Expenses continued to outpace income. Full-year consolidated expenses surged to Rs 855 crore from Rs 689 crore, led by production costs of Rs 251 crore, employee expenses of Rs 185 crore and marketing spends of Rs 243 crore.
Loss before tax for FY26 came in at Rs 320.7 crore, widening from Rs 217.1 crore in FY25, underscoring persistent margin pressure despite revenue growth.
On the balance sheet front, total assets stood at Rs 704 crore at the end of March 2026, while borrowings both current and non-current remained significant, reflecting ongoing capital and operational requirements.
Cash flow trends offered a mixed picture. While financing activities generated Rs 283.6 crore during the year, operating cash outflows remained substantial at Rs 257.9 crore, highlighting continued strain in core operations.
The performance suggests that while NDTV is managing to grow its revenue base, the cost of keeping the broadcast running and expanding continues to outweigh the gains. In a business where eyeballs are everything, profitability, for now, remains a work in progress.
