MAM
Dettol’s new awareness campaign shot in the work from home model
MUMBAI: Dettol has launched a COVID 19 public service announcement. The advertisement is thoroughly filmed inhouse to drive home a point, in a simple illustrative manner on how a soap keeps germs away, during the lockdown while maintaining all precautions including social distancing. Practicing hand washing for 20 seconds is one of the best preventive measures to avoid the spread of viruses as recommended by WHO.
In the ongoing battle to contain the spread of COVID-19, every measure will help to prevent its spread, from border controls to social distancing recommendations and even personal hygiene habits. Washing hands with soap has gained even more importance and critical focus as we collectively deal with a pandemic. Doctors, leading health experts and medical associations, the world over, are stressing on the need for hand hygiene.
Commenting on the launch, RB Health South Asia SVP Gaurav Jain said, “In a difficult environment, Dettol as India's trusted germ protection brand, has a duty to shape the right personal hygiene habits. Handwashing with any soaps is an easily accessible and highly effective method to prevent the spread of germs and virus. Towards this, Prasoon and Mccann India did a great job shooting this innovatively and responsibly – keeping the thought of "social distancing" front and center. I extend my heartfelt thanks to them to be able to get this important message out in this time of need.”
Amidst the nationwide lockdown, the advertisement is shot throughout on mobile phones with minimal use of equipment and the cast being family members of the creative team. This output is a collaborative effort of teams within RB, Mccann India. Remarkably, even the post-production of the video was done by an editor and music composer from their respective homes and the grading was done on remote from Poland.
Commenting on the same McCann Worldgroup CEO and COO Prasoon Joshi said, “We are living in testing times, on one hand we have to make sure we strictly adhere to the guideline of staying at home at same time we need to find innovative ways of contributing from home, this is an example of the same.”
Link of TVC: https://youtu.be/R6tHdgHlMFs
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
