MAM
Dentsu Webchutney promotes Tanvi Jain to SVP
MUMBAI: Dentsu Webchutney, the full-service digital agency from Dentsu Aegis Network, has announced the promotion of TanviJain to senior vice president and branch head in Delhi. Prior to this, Jain was vice president at Dentsu Digital.
As part of her new mandate, Jain will be responsible for acquiring new clients apart from taking the lead in servicing the existing clients. She will also be responsible for revenue growth from the region and will continue to report to m Dentsu Webchutney, chief executive officer and co-founder Sidharth Rao .
Speaking on the promotion, Rao says, “Jain is one of the finest talents that we currently have on board. I have previously worked with Jain in the early years of Dentsu Webchutney and I am extremely glad to have her back. Delhi is our largest office and we are looking forward to scaling new heights in 2016 under Jain’s leadership.”
Jain adds, “As part of the Dentsu Aegis Network with almost 700 digital professionals, we have the opportunity to reshape the digital industry and partner our clients in their transformational journey across the new digital native consumer landscape. I am honoured to lead the Dentsu Webchutney brand in Delhi which has over 100 people and some of the best clients in the business.”
Jain began her career with event management in 2003 and went on to work for agencies such as Dentsu Webchutney, Isobar and Sapient Nitro.
Some of the clients that Jain has worked on include Microsoft, ICICI, Adidas, MasterCard ME, Canon, Hitachi, Frito Lays, Coca Cola.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
