MAM
Dentsu teams up with Toyota, Sony for Mediarag
TOKYO: Japan’s biggest ad agency Dentsu Inc. has teamed up with with Toyota Motor Corporation and Sony Corporation to form a joint venture called Mediarag Corporation. Mediarag will procure and supply music and digital content to various multimedia terminals.
Mediarag is capitalized at 400 million yen and owned 34 percent by Dentsu and 33 percent each by Toyota and Sony, Dentsu, says a report in Japan Times. Dentsu has a capital of 58,967.1 million yen and total sales (unconsolidated basis) of 1,789,432 million yen for year ended 31 March 2002.
Dentsu also issued a statement that the full-scale operations of the new firm will begin after all contracts presently held by an independent company that shares the same name, Mediarag Corporation, are transferred to the venture.
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
