MAM
Dentsu forms new company in Thailand
MUMBAI: Dentsu’s wholly owned subsidiary Dentsu Tec Inc. has established a new company in Thailand called Promo Tec IHQ Co., Ltd., to oversee the operations of the Promo Tec sales promotion network across Asia.
The establishment of the new regional headquarters was enabled by the government of Thailand’s new tax and fiscal preferential policies for foreign capital. Promo Tec IHQ will commence operations on 1 January, 2016.
Promo Tec Pte. Ltd. was established in Singapore in October 2011 as the first step of the Dentsu Group’s sales promotion business in Asia, and Promo Tec subsidiaries have been established in five other countries across the region. Although growth has been significant in the eight companies that do business in these six countries (India, Indonesia, Malaysia, Singapore, Thailand and Vietnam), continued strong business growth is expected beyond 2016.
Business has been particularly robust in Thailand, with Promo Tec Thailand, which was established in 2013, receiving orders for several large-scale projects. The strengthening and expansion of the services provided by the Promo Tec network has become an urgent matter.
In light of these circumstances, and in order to take full advantage of the government of Thailand’s policy reviews, the Dentsu Group decided to establish its Promo Tec regional headquarters in Thailand.
In addition to a reduction in costs that will be achieved by consolidating the supervision and management functions of all the Promo Tec operations, Promo Tec IHQ will continue to promote the further increase in sophistication of the “Japanese quality” services that are the strengths of the Promo Tec network.
Promo Tec IHQ will work in close cooperation with other Dentsu Group companies in Asia to provide clients with fast, high-quality solutions that address their increasingly diverse and advanced sales promotion needs.
MAM
Gurpreet Singh named President of DishTV Alumni Network
Former Dish TV executive to lead community building and collaboration.
MUMBAI: Back to the dish, but this time it’s about connections, not channels Gurpreet Singh is returning to familiar territory with a new mandate that swaps subscribers for relationships. Singh has been appointed President of the DishTV Alumni Network, a move aimed at strengthening ties among former employees and building a more engaged professional community around the Dish TV ecosystem. The initiative reflects a growing trend among large organisations to formalise alumni networks as platforms for collaboration, mentorship and business opportunities.
The appointment draws on Singh’s deep-rooted history with Dish TV, where he held multiple leadership roles over nearly a decade. As National Business Head between June 2019 and September 2020, he oversaw profit and loss as well as operations, managing revenues of Rs 6,000 crore and leading a team of around 1,250 employees across the country. His tenure included working alongside two regional business heads and 16 circle heads, underscoring the scale of operations he handled.
Prior to that, Singh served as Executive Vice President and National Head for Sales and Revenue from 2016 to 2019, and earlier as Senior Vice President and National Head for Sales and Revenue. He also briefly led international operations as Country Head for Sri Lanka, further expanding his exposure across markets.
His broader career spans leadership roles across telecom and consumer businesses, including a stint as Chief Operating Officer at Bharti Airtel’s Malawi operations, senior leadership roles at Reliance Communications, and earlier positions at Hindustan Sanitaryware and Kodak India, where he spent over a decade.
In his new role, Singh is expected to focus on reconnecting former employees, fostering collaboration, and building a structured alumni ecosystem that leverages shared experience and industry networks. As companies increasingly recognise the long-term value of their extended workforce, the DishTV Alumni Network appears set to turn nostalgia into a strategic asset, one connection at a time.
