MAM
Dentsu forms new company in Thailand
MUMBAI: Dentsu’s wholly owned subsidiary Dentsu Tec Inc. has established a new company in Thailand called Promo Tec IHQ Co., Ltd., to oversee the operations of the Promo Tec sales promotion network across Asia.
The establishment of the new regional headquarters was enabled by the government of Thailand’s new tax and fiscal preferential policies for foreign capital. Promo Tec IHQ will commence operations on 1 January, 2016.
Promo Tec Pte. Ltd. was established in Singapore in October 2011 as the first step of the Dentsu Group’s sales promotion business in Asia, and Promo Tec subsidiaries have been established in five other countries across the region. Although growth has been significant in the eight companies that do business in these six countries (India, Indonesia, Malaysia, Singapore, Thailand and Vietnam), continued strong business growth is expected beyond 2016.
Business has been particularly robust in Thailand, with Promo Tec Thailand, which was established in 2013, receiving orders for several large-scale projects. The strengthening and expansion of the services provided by the Promo Tec network has become an urgent matter.
In light of these circumstances, and in order to take full advantage of the government of Thailand’s policy reviews, the Dentsu Group decided to establish its Promo Tec regional headquarters in Thailand.
In addition to a reduction in costs that will be achieved by consolidating the supervision and management functions of all the Promo Tec operations, Promo Tec IHQ will continue to promote the further increase in sophistication of the “Japanese quality” services that are the strengths of the Promo Tec network.
Promo Tec IHQ will work in close cooperation with other Dentsu Group companies in Asia to provide clients with fast, high-quality solutions that address their increasingly diverse and advanced sales promotion needs.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
