MAM
Dentsu acquires Israel’s digital performance agency abaGada
MUMBAI: With the aim of strengthening its presence in Israel and neighbouring countries and enhancing the range of digital services provided, Dentsu Aegis Network Ltd. has acquired Israel’s digital performance marketing agency abaGada Internet.
Founded in 2010, abaGada does not just stop at search engine optimization (SEO) when it comes to search engine marketing practices; the company’s grasp of various internal and external factors such as the analysis of customer and user behavior and other strengths in the digital performance marketing domain leads to results.
Moreover, abaGada offers a variety of services including search engine marketing (SEM) to increase the number of visitors from the search engine to owned media such as a corporate website, and the creation and dissemination of owned media content coupled with social media. Although many of its clients are companies operating in Israel, abaGada also provides services targeting the customers of multinationals in 40 countries across Europe, the Middle East and Africa.
There are a number of excellent venture companies in Israel, and the country’s reputation for its innovative strengths has resulted in its being referred to as the second Silicon Valley. With its advanced technological strengths and development capabilities, abaGada is expected to function as the Group’s digital technology hub in Israel and neighboring countries in the region.
The Dentsu Group has to date provided services to clients in Israel through its media communications agency Carat, one of the Group’s global network brands. Post-acquisition, abaGada will transition toward operating as iProspect, another of the Group’s global network brands which has strengths in the digital performance domain, and provide impetus for the development of a collaborative framework with Carat in the media and digital domains.
For the year ended December 2014 abaGada revenue stood at GBP 3,500,000.
MAM
Gurpreet Singh named President of DishTV Alumni Network
Former Dish TV executive to lead community building and collaboration.
MUMBAI: Back to the dish, but this time it’s about connections, not channels Gurpreet Singh is returning to familiar territory with a new mandate that swaps subscribers for relationships. Singh has been appointed President of the DishTV Alumni Network, a move aimed at strengthening ties among former employees and building a more engaged professional community around the Dish TV ecosystem. The initiative reflects a growing trend among large organisations to formalise alumni networks as platforms for collaboration, mentorship and business opportunities.
The appointment draws on Singh’s deep-rooted history with Dish TV, where he held multiple leadership roles over nearly a decade. As National Business Head between June 2019 and September 2020, he oversaw profit and loss as well as operations, managing revenues of Rs 6,000 crore and leading a team of around 1,250 employees across the country. His tenure included working alongside two regional business heads and 16 circle heads, underscoring the scale of operations he handled.
Prior to that, Singh served as Executive Vice President and National Head for Sales and Revenue from 2016 to 2019, and earlier as Senior Vice President and National Head for Sales and Revenue. He also briefly led international operations as Country Head for Sri Lanka, further expanding his exposure across markets.
His broader career spans leadership roles across telecom and consumer businesses, including a stint as Chief Operating Officer at Bharti Airtel’s Malawi operations, senior leadership roles at Reliance Communications, and earlier positions at Hindustan Sanitaryware and Kodak India, where he spent over a decade.
In his new role, Singh is expected to focus on reconnecting former employees, fostering collaboration, and building a structured alumni ecosystem that leverages shared experience and industry networks. As companies increasingly recognise the long-term value of their extended workforce, the DishTV Alumni Network appears set to turn nostalgia into a strategic asset, one connection at a time.
