Ad Campaigns
Dell Aarambh TVC encourages creative capabilities
MUMBAI: Dell, India, has launched its new TVC conceptualized to encourage PC usage in learning, for students in their academic years. The TVC will be airing across leading kid’s entertainment and movie channels, as well as Hindi and regional news and general entertainment channels.
With the theme Ek Behtar Kal Ka Aarambh, Dell is building upon its pan India PC for Education initiative Dell Aarambh launched in 2016 to spearhead the use of the personal computer in education. Dell will also be launching mobile video outreach to complement the reach of this campaign to its audience.
Conceptualized and executed by GREY group, the TVC follows the journey of a bright young girl who sets out to solve a real life problem – that of having to travel a long distance all the way around a lake to go to school, each day. As the story progresses, we see the young girl partnering her personal computer to support her understanding of the Archimedes Principle to arrive at a practical solution to take her across the lake, saving both time and effort.
Dell, India director marketing – consumer & small business Ritu Gupta said, “Our objective has been to equip young minds with technological capability such that they are prepared to build their future in a world that is becoming increasingly digital.”
GREY Bangalore VP and business head Vishal Ahluwalia said, “The TVC has been shot in a real environment with a real life predicament bereft of any gloss. It tells the story simply and yet effectively. We are positive that this would appeal to parents and children alike and bring about the required change in acceptance of a PC being essential for education.”
Dell Aarambh has been engaging with three key audiences – students, teachers and parents – in a series of activities meant to build their confidence and familiarity with using the PC.
Dell Aarambh has been running on-ground and online programs since its inception in June 2016, and has covered a base of 3,305 schools and 59,349 teachers who have received PC training.
In 2017, the program is reaching out to mothers with Dell DigiMoms, a PC awareness and training program which has been kick-started with a pilot in 8 towns in Karnataka and Maharashtra. The program aims to reach out to 16,000 households, and will be implemented by the 32 on-ground Dell digital correspondents to engage with mothers, showing them how to understand and best utilize the PC in aiding the holistic growth of their children.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
