Brands
Delhivery launches global air-parcel service to boost MSME exports
BENGALURU: Delhivery has launched Delhivery International, a new economy air parcel service aimed at making global exports cheaper and simpler for India’s MSMEs and enterprise shippers. The offering, announced on 9 December, sits alongside the company’s existing express air-parcel product and is integrated into the Delhivery One platform.
Delhivery chief business office Vani Venkatesh, said small firms often struggle with costly cross-border logistics, complex documentation, unpredictable delivery timelines and limited shipment visibility. The new service, she said, offers MSMEs real-time rates, multiple shipping options and end-to-end tracking, while tapping Delhivery’s nationwide network to extend international access even to remote clusters.
Managing director and chief executive Sahil Barua, said enabling exports could be a “massive catalyst” for MSME growth, and the new service aims to remove friction from global trade.
Delhivery is India’s largest fully integrated logistics provider, with a network spanning nearly 19,000 pin codes. It offers express parcels, PTL and TL freight, cross-border logistics and supply-chain solutions, and has handled more than 4 billion shipments since inception, serving over 48,000 customers across e-commerce, SMEs and enterprise sectors.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
