MAM
Delhi set to take the catwalk as Lakmē Fashion Week turns 25 in style
MUMBAI: Delhi, dust off your heels the runway is calling. Lakmē Fashion Week x FDCI is strutting back to the capital for its 25th anniversary showcase, scheduled from 8 to 12 October 2025 at The Grand, Vasant Kunj. Fresh off a glittering Mumbai edition earlier this year, which kicked off the silver jubilee celebrations, the spotlight now shifts to Delhi long regarded as India’s fashion nerve centre. Over the past quarter century, Lakmē Fashion Week has been more than just sequins and spotlight; it has launched careers, celebrated craft, and built India’s identity in the global style playbook.
With its bi-annual format across Mumbai and Delhi, the platform powered by Lakmē, Reliance Brands Ltd., and the Fashion Design Council of India (FDCI) has been a springboard for iconic names while staying committed to sustainability, diversity, and innovation.
“Each edition serves as a catalyst for the industry setting benchmarks, launching talent, and reimagining what fashion can be,” said Lakmē India VP Sunanda Khaitan hinting at a season where heritage will meet futuristic ideas.
For Reliance Brands’ Group VP Jaspreet Chandok, Delhi offers the perfect stage: “With every edition, we aim to elevate the experience not just as a runway, but as a cultural moment.”
Echoing the sentiment FDCI chairman Sunil Sethi framed the October showcase as both a celebration and a business opportunity: “Our endeavour is to empower designers, open new markets, and drive engagement between creativity and commerce. This edition will spotlight India’s craft, innovation, and diversity.”
The fashion week’s legacy is undeniable. Since its inception, it has championed India’s handloom weavers and artisans, while opening global markets for contemporary designers. With over two decades of influence and a growing list of international collaborations, its catwalks have been as much about commerce as couture.
Final details spanning designer line-ups, collabs, and headline shows remain under wraps, but one thing is certain: come October, Delhi will be where heritage and haute couture collide, and the runway will be louder than Diwali fireworks.
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
