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Delhi Daredevils to kick off campaign for Champions League Twenty20 on 9 October
MUMBAI: With the fourth edition of the champions Twenty20 League not taking place in India, IPL franchises are limited in terms of activities that they can do to build awareness. They need to be smart and tactical.
A case in point is Delhi Daredevils. The franchise is focusing heavily on social media and is also using radio. Its campaign kicks off on 9 October. Television for them is covered as ESPN Star Sports is aggressively promoting the event across their channels.
Delhi Daredevils head marketing commercial operations Hemant Dua said, “The theme of the campaign is Kaan Phaad De. Basically scream so loud for your team that you pierce the ears. The theme which has been developed keeping fans in mind has originated from the Delhi lifestyle, wherein the general behavior is to be loud (basically in style, speaking, cars, houses, etc). We are capturing the same thought, wherein Delhi Daredevils fans will be challenging the other team fans by being loud in their support compared to other teams. Radio stations Fever and Radio One 93.5 are being used”..
The franchise is creating Youtube films which shall be on similar nature asking fans to conserve their energies for the loudest cheer and only do same when their team plays. “We will also be hosting and encouraging fans to come and cheer for Delhi Daredevils at Underdogs a sports bar at their two outlets. There will be special offers for fans there.”
In terms of activities in South Africa, the franchise will be focusing on merchandise sales, which it shall do through a local vendor at stadiums and thru online portal of theirs. “We will have packaged offers for DD merchandise. We do see a scope and thus are making a humble attempt to see how far we can go for future activities in that market.”
In terms of sponsorship deals, he says a new deal has been done with Raindrop Rice. The company will have a presence on the back of the helmet. Asked about the ratings of the event which have not been up to the mark so far Dua expects this year to be better as ESS is putting more effort.
“The four IPL teams are getting good exposure. The ongoing World Cup is being used effectively as a platform. Ajay Devgan has been roped in. While India is our home base, South Africa gives us the opportunity to create a new fan base.”
Asked whether an overdose of cricket is an issue Dua notes that different forms of cricket are being played. “You have three formats of the game. You also have club versus club in addition to country versus country. IO think that there is enough of an appetite.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
