MAM
Delhi Capital partners with Acko General Insurance
NEW DELHI: Acko General Insurance associates with Delhi Capitals for the thirteenth edition of the Indian Premier League. Acko is the official insurance partner of the team. The Delhi Capitals team will be sporting the Acko logo on their helmets and caps.
Acko’s maiden innings with IPL sponsorship last season saw it registering a surge in awareness levels and transactions on its platform among a newer audience. The goal with this year’s collaboration with the Delhi Capitals team is to strengthen brand value and recall by engaging with a vast consumer base at the biggest cricketing league in the world. The brand logo on the team’s helmet is aligned with the overall brand narrative of ‘protection’ being a necessity. The association will be amplified with a 360-degree campaign across television, digital, and social media platforms in the coming weeks.
To further drive consumer engagement Acko will be running a series of entertaining contests over a period of 5-6 weeks throughout the IPL season. Aimed at capturing the interest of the Delhi Capitals’ fans and making it a memorable experience for them, the contests will be held on the Delhi team’s game days. A fun lead film featuring popular members from the team will be used to announce the contests across television, digital and social media.
'Catch the Acko logo' is one such contest that will be held during the Delhi Capitals' first game of the season. Aimed at aiding brand discovery and engagement, the contest will be simple – all that one needs to do is count the number of Acko logos present in the stadium (on caps, helmets, perimeter boards, etc.) during the match and post it on Acko’s website. Prizes for the winners will include team merchandise and a mega prize of a 30 minutes virtual meet and greet with DC players.
Acko General Insurance executive VP- marketing Ashish Mishra said, “We are excited to partner with the highly talented Delhi Capitals team. Our goal is to drive brand awareness and brand discovery among new customers pan India. IPL being the biggest and most popular sporting event in the country, makes it an exceptional avenue for a branding exercise for a young brand”.
Delhi Capitals CEO Dhiraj Malhotra said, “We are thrilled that Acko has come onboard as a partner for us in the forthcoming season of the Indian Premier League. Acko is a distinguished young and upcoming brand and there is a strong alignment as both partners are constantly striving to scale new heights. We look forward to having a very successful association this season”.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
