Ad Campaigns
Del Monte trends on Twitter with disruptive campaign
MUMBAI: Del Monte’s #DontbeaSucker campaign recently stood out with hashtag #DontBeaSucker #CanIt, with the digital campaign drawing attention of people towards Del Monte’s juices which are available in cans unlike tetra packs and are a safe and healthy option.
Del Monte has created a stir by choosing to be different and has also taken a subtle dig at all the suckers (followers). It has sent out a message by doing away with the regular strategies. With quirky posts on Twitter and Facebook, the campaign has triggered thousands of conversations already.
Going by the figures that the brand shared, Del Monte has reached out to nearly 3 million plus people in Delhi / NCR through this campaign and has already created quite a noise around this. Del Monte has also roped in the very famous and the Twitter savvy ‘Baba Sehgal’, who is all set to release his own anthem on YouTube for Del Monte juices. Using His whimsical posts and satirical way of expressing, the father of rap is all set to create a rage on YouTube around this campaign.
Del Monte is also taking a dig at the run of the mill mango and orange flavored juices which are normally bought by the consumers just for the sake of having juice. Del Monte’s new and unique flavors and packaging emerges to be the ultimate hero here that stand outs and steals the show, the campaign claims.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
