MAM
Del Monte partners with Zomato, Swiggy and Dunzo
MUMBAI: Fieldfresh Foods Pvt. Ltd today announced strategic tie-ups for its premium food brand, Del Monte, with online food delivering platforms Zomato and Swiggy as well as door-to-door delivery app Dunzo to deliver its range of premium food products – which include Tomato Ketchup, Mayo, Pasta, Olive Oil and fruit drinks – to consumers’ homes amidst the continuing lockdown.
As part of the tie up, Zomato has started home delivering Del Monte products in Bangalore and Hyderabad. Kolkata, Pune, Mumbai and Delhi NCR are on the anvil.
Zomato has created a Del Monte store under its new Zomato Market section where consumers can glance through the Del Monte product range available in their vicinity and place an order for the same on the app itself.
Del Monte’ partnership with Swiggy will ensure safe and secure supply of its products to consumers' homes, starting with Kolkata and Bhubaneshwar in the East region, followed by Bangalore, Delhi NCR and other major cities over the next few days.
Dunzo is currently doing doorstep delivery for Del Monte in Bangalore with Chennai and Pune going live shortly.Again, one just needs to search for Del Monte in the app and the list of stores and products available nearby get displayed.
“In such unprecedented times, we strive to ensure continuity in the supply of our products to consumers. In our efforts to ensure the same, we have partnered with app-based delivery platforms for smooth and safe delivery of our products across major cities, enabling accessibility and convenience for the consumers,” Fieldfresh Foods CEO Yogesh Bellani said.
These products will be available at Del Monte’s distribution centers from where these partners will pick up and then ensure safe delivery of these products across cities.
“We are happy to partner with leading delivery startups in this endeavor.This will make sure safe door to door delivery of food items that will help consumers to avoid stepping out and support social distancing, as it becomes the biggest tool for India’s fight against Covid-19,” Bellani said.
All the three tie-ups are operational and have started delivering from 17 April, 2020.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
