Ad Campaigns
Deepika Padukone dazzles with CAMON 30 series
Mumbai: Get ready for a visual feast as TECNO launches a sensational new campaign for its CAMON series, starring Deepika Padukone. This eagerly awaited TV commercial captures the brand’s innovative spirit and dedication to delivering extraordinary visual experiences, all under the motto “See What Has Never Been Seen Before.”
Deepika Padukone, known for her elegance and versatility, embodies the essence of exploration and discovery that the CAMON series represents. The series has consistently pushed the boundaries of smartphone photography, and this campaign takes it to the next level. By collaborating with Deepika Padukone, TECNO hopes to elevate the smartphone experience and inspire youth to Capture in Style.
The concept of the TVC revolves around Deepika Padukone navigating through a room, bringing powerful, stunning visuals to life with the killer camera on the new CAMON 30 smartphone. Get ready to have your senses blown away as the CAMON series reveals a world of detail and color you’ve never seen before.
TECNO India CEO Arijeet Talapatra added, “We’re thrilled to launch our sensational new campaign for the CAMON series, featuring the Bollywood superstar Deepika Padukone. This eagerly awaited TVC perfectly captures TECNO’s innovative spirit and our commitment to delivering extraordinary visual experiences. We hope to inspire the youth to Capture in Style with the unmatched camera capabilities of the new CAMON 30 series. Prepare to be amazed as we unveil a world of detail and colors like never before.”
Knowing that young users want pro-quality photos and a phone that’s as stylish as their lifestyle, TECNO’s CAMON series delivers every time. Ready for a visual adventure like no other? Get ready to push your creativity to the max and see the world in a whole new way with our mantra: “See What’s Never Been Seen.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
