MAM
Deepak Lamba joins Fashion Entrepreneur Fund as CEO
Mumbai: The Fashion Entrepreneur Fund (FEF) appoints media veteran Deepak Lamba as chief executive officer, positioning him to spearhead its vision of fostering cutting-edge innovation within the fashion sector. With over 20 years in media, lifestyle, and entertainment, Lamba brings extensive experience launching high-impact initiatives for prominent companies, ensuring his role at FEF will be transformative for the fund and its fashion entrepreneur partners.
In his new position, Lamba aims to advance FEF’s unique venture studio model, which integrates strategic mentorship with capital funding to accelerate growth for budding fashion and lifestyle brands. “I believe that powerful, meaningful experiences can shape industries and inspire individuals,” Lamba stated. “Joining FEF is an opportunity to build platforms that offer unparalleled value, in both business and personal growth.”
With FEF valued at Rs 540 crore, Lamba will direct strategic partnerships, including a collaboration with Dharmatic to launch an annual web series, enhancing FEF’s reach within the fashion industry. The fund’s investor pool includes influential figures like Akshay Kumar, Karan Johar, Ravi Jaipuria, Naveen Jindal, and Vinod Dugar, highlighting FEF’s robust network and support in achieving unicorn status by 2028.
FEF’s chairman Vagish Pathak and founder Sanjay Nigam shared, “With Deepak at the helm of the Fashion Entrepreneur Fund, we are poised to ignite innovation and drive sustainable growth in the industry, empowering visionary entrepreneurs to turn their dreams into reality.”
Lamba previously led Times Strategic Solutions Ltd. and World Wide Media and held significant leadership roles at Bloomberg UTV and Viacom18, showcasing his proven record of strategic growth. His appointment marks a pivotal step in FEF’s ambition to nurture India’s next generation of disruptive fashion brands.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
