Ad Campaigns
DDB MudraMax & Sugar Free Natura urges people, ‘Khushiyan gino, Calories nahi’
Mumbai: Zydus Wellness has launched a campaign ‘Khushiyan gino, Calories nahi’ for its product Sugar Free Natura with its brand ambassador celebrity chef Sanjeev Kapoor
Commenting on this, Zydus Wellness MD Elkana Ezekiel said, “Festivals should always be a reason to celebrate, not worry about how many sweets you are eating. It is this insight on which we feel Sugar Free Natura plays a big role. It provides a healthier alternative during festivals without compromising on celebrating with your family. Sugar Free Natura, a zero calorie sweetener from the Sugar Free stable has been the No.1 in this category for many years.”
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The campaign is done by DDBMudraMax, starting with the print ad. The team has also created a microsite – promoted across print and on-ground events along with banner ads across various portals and social media.
DDB MudraMax team will run on-ground promotions across 7 cities in 9 malls.
Commenting on this, DDB MudraMax associate vice president Alvin D’souza said, “A combination of interesting festive content along with use of new age media worked as a success mantra for the campaign. This integrated campaign helped in reaching out to the consumer not only on ground and on web but also in their own space on their mobile phone. We are delighted to extend our integrated media services to Sugar Free from Zydus Wellness. So this season truely Khushiyan gino, Calories nahi.”
Adding to this, DDB MudraMax president Mandeep Malhotra said, “We are proud to partner with Sugar Free. The idea is really appealing to have sweet without the calories. Loved the joy it spread in the health conscious sweet tooth people.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
