MAM
DDB MudraMax-Experiential creates signature bat for LG
MUMBAI: DDB MudraMax- Experiential has created a signature bat for LG, which is the official sponsor of the ICC World Cup 2015.
In a bid to rejig the kindling zeal of cricket amongst the Indians, a gigantic bat was created for cricket lovers to write their wishes for their favorite teams.
Further the bat was installed at strategic locations across Hyderabad, Mumbai, Delhi, Gurgaon and Noida along with the ICC World Cup Cricket Trophy, which was kept on display for spectators.
The bat pulled in the audience with its sheer size and gave them an opportunity to send personal good wishes and messages to their favourite team. The original World Cup trophy being on display brought back the nostalgia of winning the World Cup last time and geared up the audience to cheer India to win it back this year.
The Mumbai location for the bat campaign experienced footfalls of over 50,000 audiences. More than 2,500 people signed on the bat and wished their team. The zeal multiplied with the presence of famous Indian cricketer Virendra Sehwag who addressed his fans at Gurgaon and Noida.
LG Electronics India head-corporate marketing Niladri Datta said, “We are extremely proud to be the official global partners of ICC for all these years and to be a part of 2015’s biggest sporting spectacle, the ICC Cricket World Cup 2015. With this activity, LG brought the game closer to the cricket fans and gave them a platform to share their wishes directly to their favorite team.”
DDB MudraMax president Mandeep Malhotra added, “Cricket still remains the one unified religion of our country. Making the signature bat for seeking well wishes for the teams across the country was a brilliant idea, requiring operational excellence. We are glad that our campaign garnered lot of awareness and buzz right before the World Cup 2015. I believe that this campaign was quite instrumental to set the momentum rolling for the cricket season.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
