iWorld
Truecaller partners Integrated Media Tech to boost ads in tier-2 India
Reseller tie-up targets regional brands with high-impact formats on Truecaller’s platform.
MUMBAI: Truecaller just handed its ad business a desi wingman because when tier-2 brands want to crash the party, they need someone who knows every street in Bharat. Truecaller has entered a strategic reseller partnership with Integrated Media Tech Pvt. Ltd. (a Srishti Media Group company) to accelerate monetisation and scale its advertising ecosystem across India, with a sharp focus on tier-2 markets. The collaboration, announced on 24 February 2026, aims to make Truecaller Ads more accessible to regional and mid-market advertisers who want relevant, contextual, data-driven messaging delivered inside the app’s high-attention, trusted environment.
Integrated Media Tech will leverage its deep advertiser relationships, on-ground execution strength, and market expertise to help brands tap Truecaller’s native ad placements reaching users at key moments of communication. The partnership strengthens Truecaller’s push to grow its global ad business through strong local alliances.
Truecaller Ad Business vice president & global head Hemant Arora said, “As Truecaller Ads continues to evolve into an intelligent, intent-driven engagement platform for brands, expanding our advertising footprint across India remains a key strategic priority. Partnering with Integrated Media Tech enables us to deepen our engagement with advertisers through a team that brings strong market understanding and execution capabilities.”
Integrated Media Tech Pvt. Ltd. founder & CEO Mandeep Malhotra added, “Truecaller’s ad formats provide brands with a powerful opportunity to engage audiences within a credible and high-attention environment. We are pleased to partner with Truecaller to extend these capabilities to advertisers across India.”
The tie-up aligns with Truecaller’s strategy of building localised partnerships to deliver direct, measurable value for advertisers while fuelling sustainable growth in its ad business. In a market where regional brands are hungry for scale and trust, this collaboration could turn Truecaller’s caller ID into a powerful, intent-rich advertising channel, one ring at a time.
