MAM
DDB Mudra West strengthens Creative Team
MUMBAI: DDB Mudra West appoints Satyajeet Kadam and Shagun Seda as creative directors, DDB Mudra Mumbai. The creative duo will be based out of Mumbai and will work under the guidance of DDB Mudra Group chairman & CCO Sonal Dabral.
Both, Shagun and Satyajeet join DDB Mudra West from TBWA.
Satyajeet‘s (popularly known as Satya) last stint at TBWA was as associate creative director on Nissan, Standard Chartered Bank, FA, Pril, Marvel and Lavie. With over 10 years of experience, Satya has worked with well-known agencies including Lowe and Ogilvy & Mather and worked on popular brands including Taj Mahal Tea, Amaron batteries, Bru, Godrej Properties, Lifebouy and Tata Tea among others.
Shagun, with 10 years of experience, has worked on brands including Nissan, Standard Chartered Bank, Fadeos and talcs, Pril, Lavie, Nivea, Visa, Makers – by Raymond, Principal Retirement Advisors, Angel Broking, Adidas, Samsonite and American Tourister among others in TBWA and ICICI Prudential Life Insurance and The Oberoi Hotel among others in a brief stint at Lowe.
On further strengthening the creative team, Sonal Dabral said, “I‘m very excited about Shagun and Satyajeet joining the DDB Mudra family. A hugely talented team, they are both modern day storytellers with big brand experience and excellent work that transcends mediums. l look forward to some path breaking work from this energetic and passionate team across all the important brands they will lead here.”
DDB Mudra Group West president Rajiv Sabnis said, “Satya and Shagunas a creative team are keen to make a significant difference to the agency and the brands that they will be leading. They bring a certain zest and enthusiasm to the workplace that will be infectious. They are very talented and curious people, exactly what we were looking for in DDB Mudra. The DDB philosophy of “talent without tantrums” rings true when you meet these excitable creative directors. We welcome them on board and wish them success in the agency.”
On joining DDB Mudra Mumbai, Satya, said, “I have learnt more about advertising from the people I‘ve worked with, than the brands I‘ve worked on. And I have been fortunate to work with some wonderful and talented people – Abhijit Karandikar, Sagar Mahabaleshwarkar, Amer Jaleel and Rahul Sengupta to name a few. DDB Mudra gave me the opportunity to work closely with Sonal Dabral, who is an institution in himself. Together with him, my team and our set of brands, I look forward to a great innings at DDB Mudra.”
Adding to this, Shagun said, “After spending a little under a decade in TBWA, which has been my kindergarten, school and university in advertising, it was time to leave home, to try something new. It is difficult not to get attracted by the canvas, brands, work and culture of DDB Mudra. And most importantly, it is very difficult to not admire Sonal. Whether you‘re gaping in awe at his body of work or chatting with him over a cup of tea. I am really excited about the role I am undertaking at DDB Mudra and look forward to doing some great work here.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
