MAM
DDB Mudra Group wins IMC mandate for IndoSpace
NEW DELHI: Industrial real estate developer IndoSpace has awarded its integrated marketing communications mandate to DDB Mudra Group following a multi-agency pitch. As part of the mandate, creative & brand strategy will be handled by DDB Mudra, and digital media planning will be managed by OMD MudraMax.
Speaking about the win, DDB Mudra West managing partner Anurag Tandon said, “Over the last few years, we have developed substantial domain expertise in the B2B space. The team is excited to use our understanding of consumer behaviour, especially in a post-Covid world, to develop communication for a category that has typically not been product-focused.”
With Covid-19 significantly boosting online sales in India, e-commerce and modern retailers have realised the importance of warehousing in strategic locations in Tier-1 and Tier-2 cities. The partnership with DDB Mudra Group will enable IndoSpace to capture the growing demand.
The marketing communications group focuses on using emotional advantage thinking to create business growth for brands. Human beings choose to believe that they make logical choices but are in fact driven by emotions. This deep understanding of social and cultural contexts will be instrumental in developing the overall communications strategy. The Group’s proprietary sign banking and earshot tools help with breakthrough consumer thinking that’s elevated by powerful creative work.
IndoSpace is the real estate arm of the Everstone Group. Speaking on the association, Everstone group vice chairman – real estate Rajesh Jaggi said, “We are delighted to have DDB Mudra on board and wish to gain substantially from their creative and digital communication expertise. Their unique approach towards brand building and end-to-end capabilities were the reasons to choose them as our partners.”
With over $3 billion in investment, and 36 operational and under development parks, spread over 37 million square feet, IndoSpace enjoys a pan-India presence. With its combination of strategic land bank, world-class infrastructure, and amenities, the company caters to the logistics infrastructure needs of leading players across sectors.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
