MAM
DDB Mudra Delhi loses four senior officials
MUMBAI: Four of DDB Mudra Delhi‘s senior officials have decided to move on.
DDB Mudra North and East ECD Nirmal Pulickal, VP Gopal Krishnan, VP Gaurav Dudeja and creative director Vandana Katoch have quit.
The agency has identified the replacements and will announce them soon.
Pulickal has over 14 years of experience in the industry. He had joined DDB Mudra in September 2010. Prior to DDB Mudra, he had also worked with Wieden+Kennedy Delhi, Y&R Singapore, RMG David Delhi, Ogilvy & Mather Bangalore, McCann-Erickson Bangalore, Contract Advertising, Bangalore and Bates-Clarion Bangalore.
Krishnan, who joined the agency July 2010, has earlier worked as business head at Rediffusion Y&R, India and general manager at TBWA.
Dudeja had also joined DDB Mudra in 2010. He had joined the agency from McCann Erickson in July.
Katoch was brought in by Mudra in June 2010. She had spent 14 years in Contract Advertising, working on brands such as Domino‘s Pizza, Jaypee Group, CRY, Spice Mobiles, Honda, Whirlpool and ESPN.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
