MAM
DDB Mudra creates launch campaign for Yamaha Ray
MUMBAI: DDB Mudra has conceptualised the latest campaign for Yahama‘s range of scooters for females – Ray. The brand is endorsed by Bollywood actor Deepika Padukone.
The campaign aims to position Yamaha Ray as “refreshing, uniquely stylish, chic, edgy and futuristic”.
The insight from the campaign is based on the phrase ‘the first time I did…’. Following the insight, the Ray girl feels somewhat aroused while experiencing a phase of firsts – her first relationship, her first landlady, meeting bad boys for the first time and the first time that she defies her parents to pursue her own dreams. The thrill of doing something for the first time makes her feel insecure, but also drives and excites her. She is just stepping out into the world, spreading her wings and welcomes her new world.
The campaign tries to communicate that Ray is not simply the first scooter a girl will own but her first riding experience, something that she chooses on her own, not by someone else. It is also a statement that for the first time she is making important decisions in her life and takes the tagline “Hello to a new life….”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
