MAM
DDB Mudra appoints Sambit Mohanty as creative head, North
 |
|
DDB Mudra creative head, North Sambit Mohanty
|
MUMBAI: DDB Mudra has roped in Sambit Mohanty (fondly known as Sam) as creative head, North. Sambit will be based out of Delhi and will report in to DDB Mudra Group chairman and CCO Sonal Dabral.
Sam joins DDB Mudra from McCann Erickson where he was executive creative director, New Delhi, instrumental in creating memorable work for Coca-Cola (Haan, Haan, Mein Crazy Hoon) and Aircel (Thoda Extra Milta Hai Toh Achcha Lagta Hai).
With over 14 years in advertising and design, Sambit has worked with world-class brands in categories ranging from Telecom, Food & Beverage, Automotive, Retail, Media & Publications, Healthcare and Lifestyle. In his diverse career, Sam has been a part of well-known agencies including Leo Burnett, Publicis, Lowe and Elephant Design and worked on an envious list of clients such as Coca-Cola, GM, Nestle, HP, Pernod-Ricard, Virgin Mobile, Hitachi, Max Bupa, Godfrey Philips, The Indian Express, BBC World, Tanishq, Britannia, Reckitt-Benckiser and more.
 |
|
DDB Mudra Group chairman and CCO Sonal Dabral
|
On joining DDB Mudra, Delhi, Sambit said: “It’s a privilege to be part of DDB’s creative culture that’s guided by play books not rule books. With Sonal’s help, I’m keen on creating a place where one looks forward to coming to work – even on a Monday morning. And also producing some glorious work along the way!
An avid quizzer, Sambit is well-known on the Delhi quiz circuit. He has had the distinction of being a finalist in BBC Mastermind as well as a National winner of the Brand Equity Quiz.
Sambit has won national and international awards including a Silver World Medal at New York Festivals. He has also been acknowledged by 4Ps business magazine as one of ‘India’s Gen-Next Creative Brains’.
 |
|
DDB Mudra Delhi president Vandana Das
|
DDB Mudra Group chairman and CCO Sonal Dabral said: “New Delhi is an extremely important market for us so I’m really happy that a talent like Sambit will lead our creative offering there. Sambit is among the rare breed of creative professionals in India who are equally comfortable with Hindi or English, with paper and pen or mouse and computer screen. I’m certain Sambit will play a big role in helping shape an exciting creative future for DDB Mudra Group.”
DDB Mudra Delhi president Vandana Das added: “We have got to dot our “I”s in the creative business. I am looking at ushering, welcoming, embracing creative leadership in DDB Mudra Delhi through Sambit. He is a phenomenal talent and he has got the three Is – Inspiration, Imagination and Involvement. Many “I”s put together becomes “We” and I look forward to generating some more incredible work from our office.”
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
