MAM
Dangal launches digital campaign to increase awareness on mental health
Keeping in mind the current situation and to help people cope with issues that are a result of mental health, Dangal, India’s most watched Hindi general entertainment channel launches an integrated digital campaign to create awareness on mental health as a subject as well as to promote positive mental wellbeing. Leveraging its strength across digital media and with support from actors from its various shows, the campaign speaks about how challenging times like these lead to various mental break-downs and that one needs to fight them back with a positive attitude, and seek necessary help and support from their social circle. The campaign also urges individuals to speak up during such times.
Twitter: https://twitter.com/dangaltv/status/1268097291921080321?s=21
Facebook: https://www.facebook.com/dangal.tv.channel/posts/3040220636074650
Instagram: https://www.instagram.com/p/CA92Y5-gyfA/?igshid=1my60ylm30fn7
The campaign has received support from popular Dangal actors including Tarun Khanna, Vishal Karwal, Rahul Sharma, Ankit Arora, Chetan Hansraj and Pankaj Kalra. The campaign encourages individuals to look beyond their problems and emerge stronger during this phase. The campaign aims to connect with everyone at a personal level and not simply professionals and artists belonging to the entertainment industry.
Speaking about this initiative, Arpit Machhar, Head of Marketing, Enterr10 Television Network, “The last couple of months have been very difficult on everyone across the country. We have been witness to unfortunate incidents that are directly related to mental wellness. As a responsible entity within the media and entertainment industry, we felt the onus also rests upon us to spread awareness about mental health and promote a positive outlook among all. We have brought actors together from some of our most popular shows to start this conversation and create awareness on this matter. We are hopeful that this initiative will be lead to many other such conversations that will help people cope and emerge stronger in such times.”
Dangal’s awareness building digital campaign is currently live on all social media platforms including Facebook, Twitter and Instagram.
Follow Tellychakkar for the consumer facing news & entertainment
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
