MAM
Dabur ups ad spends by 43% to Rs 1.82 bn in Q4
MUMBAI: FMCG company Dabur has increased its yearly advertisements and promotions spend by a whopping 42.87 per cent in the quarter ended 31 March 2012 compared to the earlier year.
The company spent Rs 1.82 billion in advertising in the quarter under review, as against Rs 1.27 billion a year ago.
The spending also impacted in the net sales of the company, which grew by 23.04 per cent to Rs 13.64 billion in the fourth-quarter (from Rs 11.08 billion in Q4 FY12).
Meanwhile, the net profit of the company surged 15.99 per cent to Rs 1.71 billion, from Rs 1.47 billion in the corresponding quarter of the previous fiscal.
For the full fiscal ended 31 March 2012, Dabur upped the spend on advertising and promotions by 23.37 per cent. It spent Rs 6.59 billion on promotions, compared to Rs 5.35 billion in the previous fiscal.
Dabur‘s net sales increased 29.57 per cent to Rs 52.83 billion, from Rs 40.77 billion, while net profit jumped from Rs 5.89 billion to Rs 6.44 billion.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
