MAM
Dabur signs Ajay Devgn as brand ambassador for Hajmola
MUMBAI: Dabur India has roped in Bollywood actor Ajay Devgn to endorse its digestive tablet brand Hajmola.
Dabur India senior marketing manager Ajay Singh Parihar said, “The challenge for Hajmola was to have a do good celebrity with mass appeal, consumer affinity and comic timing replicate the consumer experience that Hajmola brings in ones mouth – Unique Chatpata Taste. From that logic Ajay seemed the best.”
Devgn will henceforth be seen in the communication campaign of the brand. The company is rolling out an ad film that has been shot by Pradeep Sarkar and illustrates the product story in an interesting way.
Mates, a part of Madison World, which works on brand promotion and film entertainment, has played a role in bringing together some relevant associations in the endorsement space, the company said in an official statement.
Amitabh Bachchan had endorsed the brand in past.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
