MAM
Dabur signs Ajay Devgn as brand ambassador for Hajmola
MUMBAI: Dabur India has roped in Bollywood actor Ajay Devgn to endorse its digestive tablet brand Hajmola.
Dabur India senior marketing manager Ajay Singh Parihar said, “The challenge for Hajmola was to have a do good celebrity with mass appeal, consumer affinity and comic timing replicate the consumer experience that Hajmola brings in ones mouth – Unique Chatpata Taste. From that logic Ajay seemed the best.”
Devgn will henceforth be seen in the communication campaign of the brand. The company is rolling out an ad film that has been shot by Pradeep Sarkar and illustrates the product story in an interesting way.
Mates, a part of Madison World, which works on brand promotion and film entertainment, has played a role in bringing together some relevant associations in the endorsement space, the company said in an official statement.
Amitabh Bachchan had endorsed the brand in past.
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
