MAM
Dabur relaunches Vatika shampoo range; picks Priyanka Chopra to endorse
MUMBAI: Dabur’s natural hair care brand Vatika is being relaunched in a “premium” avatar. The company has signed Bollywood actor Priyanka Chopra as the new face of Dabur Vatika Premium Naturals Shampoo range.
The new range is enriched with more efficacious and premium natural ingredients like henna, olive oil, Black Olive, Almond, Lemon and Tea Tree Oil.
Dabur India category head-hair care Ajay Motwani said, “In our endeavour to cater to our consumer’s evolving hair care needs, we have relaunched Vatika, in a more effective, Best ever Vatika Premium Naturals avatar.”
The company will be launching a 360-degree national media campaign to communicate the new Vatika Premium Naturals range. The campaign, featuring Priyanka Chopra in thematic TVCs, brings alive ‘Natural‘hair care with a fresh, engaging ‘Can your hair dance’ creative idea’.
“The brand has been moving forward on its strong growth trajectory and ended the second quarter with a 40.2 per cent growth. The new initiative is expected to further boost the growth momentum,” Motwani added.
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
