Ad Campaigns
Dabur Red Paste ropes in Amitabh Bachchan as brand ambassador to launch its new campaign
Mumbai: Dabur India announced that it has roped in Bollywood actor Amitabh Bachchan as the new brand ambassador of its flagship oral care brand, Dabur Red Paste. This new campaign is expected to further strengthen the brand’s position.
Created by Ogilvy, in this campaign, Bachchan plays a double role, that of a science man and an ayurveda expert, where he talks about Dabur Red Paste as the perfect blend of modern science and ayurveda. The execution is both humorous and informative as it delivers the core message in a clear and interesting manner.
Dabur India CEO Mohit Malhotra said, “We are absolutely thrilled to have Bollywood actor Amitabh Bachchan on board as the new face of Dabur Red Paste. Dabur Red Paste combines the best of traditional ayurveda and modern-day science to offer our consumers complete oral hygiene. Amitabh Bachchan, with his high level of trust, popularity, and credibility, and his unique ability to connect with both younger and older generations, perfectly embodies the brand values of Dabur Red Paste. We welcome him to the Dabur family and are confident that this association will further strengthen the brand and help us build a better connection with our consumers.”
Speaking on the occasion, Bachchan commented, “I am happy to endorse Dabur Red Paste, a trusted brand from the house of Dabur. We all know the importance of oral hygiene in our health and wellbeing. Dabur Red paste, being an ayurvedic toothpaste, with its inherent benefits, is the answer to this need.”
Ogilvy India chairman of global creative & executive chairman added, “Working with Amitabh Bachchan has always been an absolute privilege. I’m delighted that we have got an opportunity to collaborate with him for our partners at Dabur. Dabur Red Paste is a much loved Indian brand and has been going from strength to strength. With Bachchan’s association, it is sure to soar to new heights.”
“The brief was to communicate how Dabur Red Paste uses the power of science to extract the best of ayurveda. And when India’s #1 ayurvedic toothpaste decides to spotlight its efficacy, it is only fair that it is done by someone of stature, someone who the consumers look up to. Thus, Bachchan came on board. The challenge then was to have a script that does justice to both,” said Ogilvy India (north) president & head of office Prakash Nair.
Ogilvy India (north) CCO Ritu Sharda added, “Dabur Red Paste is the best of science and Ayurveda. Since the benefits were two-fold, we got the opportunity to create two different characters for Mr. Bachchan, one as an ayurvedic expert – gyaan – and one as a man of science – vigyan. Bachchan’s genius has taken the banter between the two characters to the next level. And we’ve had the opportunity to show Bachchan in two never-seen-before avatars. Enjoy the banter as you learn about the amazing benefits of this iconic brand in the most delightful way.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
