MAM
Dabur launches Vatika – Honey and Saffron soap
MUMBAI: Dabur India has entered the personal wash segment with the national launch of its new Vatika – Honey & Saffron Soap. This launch marks Dabur’s entry into the Rs. 47 billion Indian soap market.
Vatika is one of the five master brands of Dabur India with a turnover of over Rs 1 billion and the distinction of being awarded “Super brand” in 2003-2004. This brand currently has products in the hair oil, shampoo and Skin care categories.
Dabur India markeing VP D Garg said, “The soaps segment is amongst the biggest FMCG category in India with 98 per cent of urban and 88 per cent of rural Indians using soap for bathing. Amongst these, the beauty and skin care sub-category ranks the largest and comprises almost 50 per cent of the total soap market. Vatika – Honey & Saffron soap will be positioned as a natural offering to the consumer who is looking for good looking beautiful skin.”
The 100 gm Vatika Honey & Saffron soap is priced at Rs 13 in comparison to other beauty soaps that are priced between Rs 6 to Rs 25.
The company has signed actress Isha Sharvani Kisna to star in the commercials of Vatika Honey & Saffron soap. Garg adds, “She was chosen because we felt she was a promising and talented young actress who fits well with the benefit of Natural Glowing Skin”.
The soap continues Vatika’s promise of offering premium personal care products while using traditional natural ingredients for the modern women. Vatika Soap presents the combination of natural ingredients – Honey and Saffron Honey for a clear skin with natural glow.
Building on a legacy of quality and experience for over 100 years, Dabur has brands in diverse categories of health and personal care such as Dabur Chyawanprash, Dabur Amla, Vatika, and Hajmola, Anmol & Real. The company has a wide distribution network, covering 1.5 million retail outlets, with a high penetration in urban and rural areas.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
