MAM
Dabur launches new packaged fruit juice
MUMBAI: Dabur India, the natural packaged foods company has announced the launch of a new sub-brand in its packaged fruit juice category – Réal SupaFruits.
This is for the first time that juices are being launched for Indian consumers. The range is being launched with two variants — Réal SupaFruits strawberry-plum and Réal SupaFruits goji berry-pink guava.
Dabur India, brand head – Réal, Harsh Takru said, “Réal enjoys great equity with consumers when it comes to Fruit Nutrition. At Réal we have always striven to provide our consumers with the most nutritious and delicious fruit experiences. The core range Réal Fruit Power addresses daily fruit nutrition needs while Réal Activ caters to functional health seeking young adults. Réal SupaFruits will provide Superfruit nutrition to consumers seeking exotic fruit experiences.”
The brand is promoting Réal with the latest Hollywood movie ‘Man of Steel‘, where consumers can SMS and stand to win Man of Steel‘s goodies.
“Through this tie-up, Réal aims to drive its association with goodness and the positive power of fruits. With Man of Steel appearing on Réal Fruit Juice packs, we aim to take this message to a whole generation of our younger consumers,” Takru added.
The brand will be launching a TVC, conceptualised by Lowe Lintas and Partners which will go on air in July, predominantly in niche channels as well as a few GECs.
An official confirmed that they have begun with the promotion and doing product placements in store visibility campaign across the major cities to be followed up with a robust sampling exercise. The brand is also running a trade activation to familiarise and educate the trade about super fruits.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
