Ad Campaigns
Dabur Herb’l brings festive cheer with ‘Battisi Mat Dikha’
Mumbai: Dabur Herb’l recently launched the Instagram podcast series called ‘Battisi Mat Dikha,’ where humor meets restraint in a unique, playful format. This campaign has been conceptualised and executed by Tonic Worldwide.
The Diwali edition promises to bring festive cheer while challenging participants to keep a straight face amidst the worst dental jokes imaginable. With this series, Dabur Herb’l not only taps into subculture themes as a creator but also breaks away from the conventions of traditional oral care branding, as reflected in the quirky title.
Launched earlier in October, ‘Battisi Mat Dikha’ flips the traditional joke-telling format on its head. Participants pair up in a lighthearted battle, trying to make each other laugh with a series of hilariously bad dental jokes, yet there’s a catch: revealing any teeth is strictly forbidden! The playful challenge not only underscores the importance of maintaining a healthy smile but also invites viewers to enjoy the lighter, fun side of oral care.
In a refreshing twist, the special Diwali edition moves beyond the usual festive messaging about oral hygiene. Instead, it brings a touch of festive humor, incorporating jokes that playfully reference Diwali traditions, celebrations, and sweets.
Each episode combines humor with the challenge of keeping a straight face, creating a joyful yet competitive atmosphere.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
