Brands
Dabur Enters ‘Premium Black Tea Market’ with Dabur Vedic Tea
Mumbai: Dabur India has launched Dabur Vedic Tea, marking its entry into the premium black tea market. Packed with the goodness of over 30+ ayurvedic herbs, Dabur vedic tea provides various health benefits and helps boost immunity.
Announcing the launch, Dabur India marketing head of health supplements Prashant Agarwal said, “After the successful launch of Dabur Vedic Suraksha Tea in a tea bag format last year, we are now excited to launch our latest product, Dabur Vedic Tea: Packaged Black Tea, for tea lovers across the country. Unlike regular tea, it is a special blend of premium tea leaves from Assam, Nilgiri, and Darjeeling, combined with the goodness of more than 30 Ayurvedic herbs. It will give you a cup of tea that is irresistible in taste, aroma, and colour.”
Dabur Vedic Tea contains ayurvedic herbs like tulsi, ginger, cardamom, etc. These real herbs are distinctly visible in the tea leaves, and it does not contain any flavors. This perfect blend re-energises the body, relieves stress, and boosts immunity, giving consumers three major health benefits, Agarwal said.
“We have launched the most critical and important ingredient in every Indian household kitchen. Dabur Vedic Tea is made from a curated blend of premium tea leaves. We profoundly look at ‘digital smoke signals,’ take direction in areas where we can delight consumers with ‘unmet, unarticulated’ demand, and craft our proposition accordingly. It’s a sheer delight to launch this product, & I believe the Vedic Tea will be immensely loved by consumers,” Agarwal added.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
