Ad Campaigns
Cycle Pure Agarbathi launches #PrayforIndia victory challenge
Mumbai: As Indians eagerly look forward to hosting the World Cup 2023 on Indian soil, Cycle Pure Agarbathi has launched a new #PrayforIndia campaign to unite the country in prayer, for team India’s victory.
At the heart of the campaign is a simple, yet powerful chant of “Pray for India, win win India”. The chant is all set to reverberate across the stadium stands, and on the lips of every Indian who wishes for the nation’s victory.
Speaking about the campaign, Cycle Pure Agarbathi MD Arjun Ranga said, “Cycle Pure Agarbathi was founded in 1948, in the wake of Indian Independence. For the past 75 years, we have been burned with national pride, with every Indian’s prayers and stood with the nation’s prayers. We hope to ignite national pride with a prayer movement for India’s victory. We want to unite the nation in prayer, by harnessing the power of technology and social media.
Every Indian with a smartphone can share their prayer either by making an instagram reel with the #PrayforIndia mantra, or using an instagram filter with the ‘V’ victory symbol, or by just uploading a picture and a prayer. Every Indian can be a part of this prayer movement for India’s victory, on or off the field. The hook step is pretty cool and catchy. We hope Gen Z will love it. “
Cycle Pure Agarbathi has ingeniously crafted a heartfelt strategy to unite people of all age groups on Instagram, showcasing their undying love and support for team India. As the 11 warriors step onto the cricket field, Cycle Pure Agarbathi wants Team India to feel the collective prayers of 140 crore Indians reverberating through the digital realm.
In a remarkable Instagram campaign, the brand has introduced the #PrayForIndia Cycle Challenge that is designed to sustain the prayer cycle for Team India. This initiative invites the users to partake in a beautiful gesture of solidarity by tagging three of their friends in the comments and including the hashtag #PrayForIndia.
In doing so, Cycle Pure Agarbathi has successfully harnessed the power of social media to amplify the nation’s support for our cricket heroes. It’s a testament to the brand’s commitment to fostering a sense of togetherness and unity, emphasizing that when the nation prays as one, the spirit of India shines brighter than ever. Join the movement, and let’s keep the prayers going for Team India!
The multimedia campaign has been launched in an innovative manner by Saurav Ganguly along with over 300 social media influencers from various fields who have created reels by taking the #PrayForIndia victory challenge to inspire and invite the nation to create theirs. Share your prayer for India’s victory at PrayforIndia.com
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
