MAM
New Mangalore Port Authority will be title sponsors of fifth Indian Open of Surfing
Mumbai: The fifth Indian Open of Surfing (IOS), a premier national surfing competition sanctioned by the sport’s governing body in the country, the Surfing Federation of India (SFI) – have announced the New Mangalore Port Authority as their new title sponsors for the 2024 edition, scheduled between 3q May to 2 June at the pristine Sasihithlu Beach in Mangalore. The event will be organised by the Surfing Swami Foundation and hosted by the local Mantra Surf Club under the aegis of SFI. Continuing with its record of attracting top corporate sponsorship for the Indian Open of Surfing, the organizers also announced Karnataka Tourism as event partners for the fifth consecutive year. The famous Cycle Pure Agarbatti have also been roped in as the ‘powered by’ sponsors while Explurger has come onboard as a social media app partner exclusively for the very first time to empower the event.
The fifth Indian Open of Surfing is all set to showcase the talent and skills of top Indian surfers which include the likes of Ramesh Budihal, Kishore Kumar, Harish M, Srikanth D, and Manikandan D, Kamali Moorthy, Srishthi Selvam, and Sandhya Arun, as they compete for top honors in four different categories (Men & Women’s Open and Groms U-16 Boys & Girls) in the three-day surfing extravaganza.
“We have eagerly awaited the moment to announce our partnership with the 5th Indian Open of Surfing. The opportunity to support surfing, one of the fastest-growing water sports both nationally and globally, is something we could not pass up. Surfing holds transformative potential for the region, positioning Mangalore as a premier destination for adventure enthusiasts. This, in turn, significantly boosts the local economy and empowers the local communities. We are proud to be part of an initiative that brings such multifaceted benefits to the region,” said, New Mangalore Port Authority chairman Dr Venkata Ramana Akkaraju.
“The Karnataka Government and Karnataka Tourism have been supporting surfing for a long time. This support encourages more people to visit beautiful places like Sasihithlu and explore what the state has to offer in terms of tourism development. I extend my best wishes to everyone involved in this year’s IOS for a fun and successful event”, said Dakshin Kannada M P, IAS, deputy commissioner Mullai Muhilan.
“We have been truly impressed by the surging popularity of surfing in India. We are committed to supporting initiatives that align with our values of preserving the ecological surroundings and foster community development. I extend my best wishes to all the athletes and organizers for a successful tournament. Let’s hope to see India rise in this exhilarating sport,” said NR Group managing partner & Cycle Pure Agarbatti MD Arjun Ranga.
“The Indian Open of Surfing embodies the adventurous spirit we cherish at Explurger. Partnering with the Surfing Federation of India underscores our dedication to celebrating the excitement of exploration. We extend our heartfelt wishes to all participants and look forward to many more collaborations,” said, Explurger founder & CEO Jitin Bhatia.
Indian Open of Surfing will be the second stop of the National Championship series of the 2024 calendar year, following the International Surfing Festival Kerala 2024, held in March at the beautiful cliff beach of Varkala. The IOS will feature intense rivalry between surfers from the east and west coasts, as these championships carry important ranking points that will determine the surfers’ standings at the end of the season.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
