Ad Campaigns
Cycle Pure Agarbathi launches #PrayforIndia victory challenge
Mumbai: As Indians eagerly look forward to hosting the World Cup 2023 on Indian soil, Cycle Pure Agarbathi has launched a new #PrayforIndia campaign to unite the country in prayer, for team India’s victory.
At the heart of the campaign is a simple, yet powerful chant of “Pray for India, win win India”. The chant is all set to reverberate across the stadium stands, and on the lips of every Indian who wishes for the nation’s victory.
Speaking about the campaign, Cycle Pure Agarbathi MD Arjun Ranga said, “Cycle Pure Agarbathi was founded in 1948, in the wake of Indian Independence. For the past 75 years, we have been burned with national pride, with every Indian’s prayers and stood with the nation’s prayers. We hope to ignite national pride with a prayer movement for India’s victory. We want to unite the nation in prayer, by harnessing the power of technology and social media.
Every Indian with a smartphone can share their prayer either by making an instagram reel with the #PrayforIndia mantra, or using an instagram filter with the ‘V’ victory symbol, or by just uploading a picture and a prayer. Every Indian can be a part of this prayer movement for India’s victory, on or off the field. The hook step is pretty cool and catchy. We hope Gen Z will love it. “
Cycle Pure Agarbathi has ingeniously crafted a heartfelt strategy to unite people of all age groups on Instagram, showcasing their undying love and support for team India. As the 11 warriors step onto the cricket field, Cycle Pure Agarbathi wants Team India to feel the collective prayers of 140 crore Indians reverberating through the digital realm.
In a remarkable Instagram campaign, the brand has introduced the #PrayForIndia Cycle Challenge that is designed to sustain the prayer cycle for Team India. This initiative invites the users to partake in a beautiful gesture of solidarity by tagging three of their friends in the comments and including the hashtag #PrayForIndia.
In doing so, Cycle Pure Agarbathi has successfully harnessed the power of social media to amplify the nation’s support for our cricket heroes. It’s a testament to the brand’s commitment to fostering a sense of togetherness and unity, emphasizing that when the nation prays as one, the spirit of India shines brighter than ever. Join the movement, and let’s keep the prayers going for Team India!
The multimedia campaign has been launched in an innovative manner by Saurav Ganguly along with over 300 social media influencers from various fields who have created reels by taking the #PrayForIndia victory challenge to inspire and invite the nation to create theirs. Share your prayer for India’s victory at PrayforIndia.com
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
