Brands
CXO commands brands with AI power play
MUMBAI: When brands juggle data, design and listings, things can get messy, but Streamoid’s new AI command centre, CXO, is here to tidy it all up. Launched in Bengaluru on 14 October 2025, CXO promises to help small teams run global commerce with the efficiency of a billion-dollar operation.
The platform tackles the root of a common problem, poor product data. Incomplete or inconsistent data disrupts everything from search and recommendations to planning and conversions. CXO fixes quality at the source and carries it seamlessly through design, studio shoots and catalogue execution.
CXO is battle-tested in fashion and lifestyle, but its reach spans any product sold online, from apparel and accessories to home and beauty. It is expanding to support commerce, planning and content activation across retail sectors.
The platform is built around three core modules. Artifax turns trends and sales signals into concept boards and factory-ready tech packs, compressing design cycles. Photogenix orchestrates shoots, enforces brand guidelines and produces on-model and lifestyle imagery and short-form video, even for tricky categories like kidswear. Catalogix ingests internal and approved external data, enriches product content with AI, and publishes consistent listings across every channel.
Context-aware AI agents automatically choose the best models for each task, while humans retain full editing control. Every adjustment trains brand-specific models, improving quality over time without losing oversight.
“CXO is the command centre for modern brands,” said Streamoid co-founder Rohan Manthani. “It enables small teams to design the right products, generate on-brand visuals and publish accurate listings everywhere, all from one place.”
Brands already using CXO include Target, Allbirds, Farfetch, Gap and Tommy Hilfiger. Early adopters report up to 70 per cent faster time-to-market and up to 50 per cent lower operational costs, thanks to automated data enrichment, design briefs, studio orchestration and multi-channel listings.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
